{"id":671,"date":"2026-08-07T18:16:28","date_gmt":"2026-08-07T18:16:28","guid":{"rendered":"https:\/\/createdbymicaela.com\/?post_type=portfolio&p=671"},"modified":"2026-08-07T19:07:01","modified_gmt":"2026-08-07T19:07:01","slug":"project-binc","status":"publish","type":"portfolio","link":"https:\/\/createdbymicaela.com\/?portfolio=project-binc","title":{"rendered":"Broadstroke, Inc. Marketing Catalog"},"content":{"rendered":"\t\t
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\"Broadstroke
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\"Broadstroke
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The Challenge<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As an internal branding project for Broadstroke, Inc., I redesigned the company’s Product & Services brochure to reflect its updated branding, including the revised logo, color palette, and current brand standards. The goal was to create a polished, cohesive piece that accurately represented the company’s capabilities while maintaining a consistent visual identity.<\/p>

The brochure showcases a variety of completed client projects alongside information about Broadstroke’s printing, direct mail, promotional products, and marketing services. I developed a clean, modern layout that balanced photography with informative content, making the brochure both visually engaging and easy to navigate. The finished piece serves as a comprehensive marketing tool that highlights the breadth of services Broadstroke offers while reinforcing the company’s professional brand image.<\/p>

This project involved a collaborative design process that emphasized teamwork and continuous feedback. Throughout the redesign, I regularly presented drafts to fellow designers and our marketing lead, making revisions in real time based on their input and suggestions. This collaborative approach helped refine the final product and ensured it aligned with Broadstroke’s brand standards. The completed brochure was printed in-house by Broadstroke, Inc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Project<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marketing Department<\/p>

Company Project – Broadstroke, Inc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Work Done<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphic Design \/ Layout Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Back The Challenge As an internal branding project for Broadstroke, Inc., I redesigned the company’s Product & Services brochure to reflect its updated branding, including the revised logo, color palette, and current brand standards. The goal was to create a polished, cohesive piece that accurately represented the company’s capabilities while maintaining a consistent visual identity. […]<\/p>\n","protected":false},"author":1,"featured_media":556,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","portfolio_category":[],"portfolio_tag":[25],"class_list":["post-671","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-print-layout-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=671"}],"version-history":[{"count":16,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio\/671\/revisions"}],"predecessor-version":[{"id":811,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio\/671\/revisions\/811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/media\/556"}],"wp:attachment":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=671"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=671"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}