{"id":667,"date":"2026-08-07T17:55:12","date_gmt":"2026-08-07T17:55:12","guid":{"rendered":"https:\/\/createdbymicaela.com\/?post_type=portfolio&p=667"},"modified":"2026-08-07T19:06:51","modified_gmt":"2026-08-07T19:06:51","slug":"project-kau","status":"publish","type":"portfolio","link":"https:\/\/createdbymicaela.com\/?portfolio=project-kau","title":{"rendered":"KauKauLani Food Truck Logo"},"content":{"rendered":"\t\t
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\"KauKauLani
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\"KauKauLani
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The Challenge<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KauKauLani is a food truck startup my coworker’s friend had created. I was asked to assist in providing some logo designs. Although my designs were ultimately not selected, the client responded positively to the concepts, and I was proud of the creative direction they explored.<\/p>

Both logo concepts were inspired by the company’s tagline, “Where Maui’s past meets its future,”<\/strong> with each taking a different visual approach to that theme.<\/p>

The first concept embraced a more rustic, handcrafted aesthetic with the main icon representing a Hawaiian sunset over the ocean. Instead of a traditional sun, I incorporated the Lokelani (pink damask rose), Maui’s official flower, to create a design that celebrated the island’s natural beauty and cultural identity.<\/p>

The second concept took on a more playful, contemporary feel. It featured a crescent-shaped wave with stylized cubes of salmon and tuna floating on it, reflecting the food truck’s fresh cuisine. To complement the illustration, I selected a bold, flowing typeface enhanced with ocean-inspired gradients, giving the logo a vibrant personality while reinforcing its connection to the sea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Project<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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KauKauLani Food Truck<\/p>

Freelance Project for Coworker<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Work Done<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Graphic Design \/ Logo Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Back The Challenge KauKauLani is a food truck startup my coworker’s friend had created. I was asked to assist in providing some logo designs. Although my designs were ultimately not selected, the client responded positively to the concepts, and I was proud of the creative direction they explored. Both logo concepts were inspired by the […]<\/p>\n","protected":false},"author":1,"featured_media":741,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","portfolio_category":[],"portfolio_tag":[23],"class_list":["post-667","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_tag-logo-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio\/667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=667"}],"version-history":[{"count":26,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio\/667\/revisions"}],"predecessor-version":[{"id":808,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/portfolio\/667\/revisions\/808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=\/wp\/v2\/media\/741"}],"wp:attachment":[{"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=667"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=667"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/createdbymicaela.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}