LoveEcho was a particularly meaningful branding project centered around a client who created handmade blankets inspired by their personal experience of loss. The client wanted the brand identity to feel warm, comforting, and inviting while incorporating elephants (a animal that was dear to the client) forming a heart as the primary visual element.

To capture that feeling, I created a logo featuring two softly illustrated pastel colored elephants whose trunks come together to form a heart. I paired the illustration with a marker, handwritten style typeface to give the brand a personal, handcrafted feel that reflected the care and compassion behind the client’s mission.

In addition to the logo, I designed custom apparel tags for the blankets. The tags featured the new logo alongside simple care icons and easy-to-read washing instructions.